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MEDIA RELEASES

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VIRGIN MOBILE CANADA LAUNCHES 'PITCH TO RICH' CONTEST, INSPIRING ENTREPRENEURSHIP AND INNOVATION IN MOBILITY


TORONTO (ONTARIO) April 4, 2018

Got a great mobile-related business idea? You could win a chance to sit down with Richard Branson to share it

Toronto (Ontario) - Ever dreamed of bringing your brilliant business idea to a world-renowned entrepreneur? Virgin Mobile Canada today announced it's giving Canadians that chance with the first-ever Canadian edition of the global 'Pitch to Rich' contest, giving aspiring entrepreneurs the chance to win a meeting with Richard Branson and $10,000 toward their business idea.

Starting today, Canadians can submit a short elevator pitch for their mobile-related business idea by visiting virginmobile.ca/pitch2rich. Finalists will be asked to submit a video via a private link about why they should win and why they would like to meet one of the world's most famous business magnates. Richard Branson will be part of the team who will review the submissions and hand-pick the grand prize winner.

"Mobile technology is changing the way we look at the world and disrupting industries fast through innovation," said Virgin Group Founder, Richard Branson. "Some of the modern world's greatest ideas came from young entrepreneurs because they look at the world with fresh eyes and a lively determination. I'm excited to hear some brilliant ideas, and look forward to discussing one over a cup of tea."

Richard Branson is no stranger to inspiring entrepreneurship and innovation in the mobile industry. 'Pitch to Rich' style events have previously taken place in the U.K., U.S. and most recently in Mexico, which focused on encouraging development of business ideas using mobile.

"The 'Pitch to Rich' contest is our way of encouraging Canadian youth to dream big and share their ideas about all-new possibilities for mobile communications," said Jennifer Posnikoff, Virgin Mobile Canada's Director of Brand and Communications. "Consumers and businesses alike demand mobile innovation, and we can't wait to hear what Canada's next generation of entrepreneurs has in store for us."

When evaluating submissions, Virgin Mobile Canada and Richard Branson will be asking:

  • Is it an original mobile-related business idea that's easy to understand?
  • Is there a consumer need for the idea?
  • Is it a viable idea that can easily be brought to market?
  • Does it make people's lives better?

The 'Pitch to Rich' contest closes on April 24 with the grand prize victor to be chosen on May 1. Complete contest rules are available at virginmobile.ca/pitch2rich.

About Virgin Mobile Canada

At Virgin Mobile, you're not a customer, you're a Member and eligible "Members Get" exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences. That's on top of super-hot smartphones on a super-fast network with plans that have loads of extras built right in! And now eligible Members in Ontario and Québec can say Hi to Home Internet with ultra-affordable pricing. Virgin Mobile Members and Canadians can do some good in their local communities by helping at-risk and homeless youth in Canada gain skills to get jobs  through Virgin Mobile RE*Generation.

Wanna hook up? There are loads of ways: head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on FacebookTwitter or Instagram

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For more information, please contact:

Elaine Hansen

Senior Manager, Public Relations

  1. 416-643-6746
  2. elaine.hansen@virginmobile.ca

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