Right now, 65,000 Canadian youth don't have a place to call home.

On A Mission

At Virgin Mobile, we’re about being a force for good and taking action within our local community. In early 2008, Virgin Mobile Canada and Virgin Unite, the non-profit foundation of the Virgin Group, joined forces to create the RE*Generation movement.

RE*Generation aims to empower a generation to help its own and provide a national platform to discuss issues affecting at-risk and homeless youth. Since then, we’ve helped raise more than 2.2 million dollars for RE*Generation, supporting partners like Eva’s Initiatives, Dans la rue, Resource Assistance for Youth and the Broadway Youth Resource Centre. Some of the latest RE*Generation efforts have included:

• The RE*Generation Benefit Concert Series – past performances include Lady Gaga, The Trews, Mother Mother and Bedouin Soundclash.
• Supporting organizations for their inspiring work in helping to end youth homelessness through the 2012 Awards for Ending Youth Homelessness.
• Piloting a new Phones for Change initiative in partnership with Resource Assistance for Youth and the Broadway Youth Resource Centre to provide mobile phones and financial management programming to at-risk youth.
• Partnering with Samsung to launch limited edition RE*Generation phones to raise funds for RE*Generation partners.

Our Impact

Virgin Mobile’s RE*Generation has provided a positive impact to at-risk youth from coast to coast. From sponsoring benefit concerts to partnering with a network of homeless youth-serving organizations, RE*Generation has increased its message to not just Virgin Mobile Members in Canada but for people around the world.

Some of the success that Virgin Mobile had with RE*Generation include:

• Opportunities created for approximately 2,300 homeless and at-risk young people, including mentoring and education and employment training and support.
• Services provided to 650 family members and young people to prevent or end homelessness.
• Housing and emergency services provided for approximately 9,000 homeless young people.
• 2,500 young people engaged in creating social change throughout Canada.

THE 2013 AWARDS FOR ENDING YOUTH HOMELESSNESS

In collaboration with Eva’s Initiatives, Virgin Unite & Virgin Mobile’s RE*Generation is once again supporting Canadian organizations for their dedicated work with homeless and at-risk youth through the 2013 Awards for Ending Youth Homelessness. The deadline for applications is 9 p.m. EST, Monday December 10, 2012. For more information on eligibility or to download applications, please visit Eva's Initiatives website for the 2013 Awards for Ending Youth Homelessness.

In 2012, winning organizations were chosen based on the organization’s pro-social initiative and its overall impact in helping to end youth homelessness in Canada. Congratulations to Youth Opportunities Unlimited, Choices For Youth, Centre Jacques-Cartier and The Doorway for being selected as the 2012 award recipients!