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To see what Virgin Mobile's been getting up to lately, check out the media releases below. If you're a media pro and need to get in touch with us, give our Press Team a shout at 416-643-6746.


Wintersleep plus eleven more hot acts added to the bill

CALGARY (ALBERTA) August 4, 2009

Juno Award-winning WINTERSLEEP and eleven more hot acts have been added to this weekend’s eagerly awaited return of Virgin Festival Alberta!  These exciting new acts join the already announced jaw dropping headliners PEARL JAM and BILLY TALENT.  It all goes down this Saturday, August 8 and Sunday, August 9 at WinSport Canada’s Canada Olympic Park in Calgary.


On day one, joining already announced PEARL JAM, K-OS, ARKELLS, THUNDERHEIST, MOTHER MOTHER and THE CLIKS will be Juno Award-winning WINTERSLEEP.  Over on the CJAY 92 stage will be newly announced five-piece pop indie band CONSTANT SEASON, Toronto quintet THE GREAT BLOOMERS, modern alternative rockers JOSHUA’S HABIT, Calgary rock outfit STATIC IN THE STARS and Las Vegas spin master DJ KNOWLEDGE.


On day two, joining BILLY TALENT, METRIC, TOKYO POLICE CLUB and WHITE LIES on the Virgin Mobile stage will be newly announced modern classic rockers SOCIAL CODE and local indie rock specialists SECRET BROADCAST.  Rocking out the CJAY 92 stage on day two with already announced SHOUT OUT OUT OUT OUT will be Las Vegas spin master DJ KNOWLEDGE, ten-piece pop collective LIBRARY VOICES, Canadian singer-songwriter SIERRA NOBLE and Calgary acoustic artist MICHAEL BERNARD FITZGERALD and the winner of the Battle of the Bands Toast and Jam Winner which all goes down the night before the festival at WinSport Canada’s Canada Olympic Park!  A total of 23 kick-ass acts will appear at this year’s Virgin Festival Alberta.


On top of the sublime music, the festival will be jam-packed with one-of-a-kind experiences, including Burlesque pole dancing lessons, graf artists spraying original works of art, Xbox 360 gaming dome, swag for trash and even a cool zone thanks to the Bacardi Breezer dock!


“We’re bringing a rockin’ good time back to Alberta this year!” said Andrew Bridge, director of Virgin Festivals.  “We’ve already partied with Alberta once with Virgin Festival and this year we’re looking to up the tempo with an even hotter festival!  With the likes of Pearl Jam, Billy Talent, Wintersleep, plus the soon to be crowned Toast and Jam Winner and a ton of awesome experiences it’s gonna be one festravaganza!”


For all the festival news check out www.virginfestival.ca/alberta for details!


Don’t Call It A Concert


Virgin Festival is known for delivering a ton of mind-blowing experiences. Alberta won’t be any different, with Virgin Festival cooking up an incredible batch of on-site goodies:


  • Get your zen on – Tired music lovers can relax with a Thai massage in the Vendor Village.
  • Bring a pen… or a body part - Lucky fans can rub shoulders with their fave artists at the Virgin Mobile Autograph Tent and take home a little signed souvenir to show off. 
  • Swag for trash! - Virgin Mobile wants you to get trashy!  Bring in as many water bottles as you can from around the festival site and trade them in for some awesome stuff like a bottle of glacéau vitaminwater™, a festival merchandise coupon or even a Virgin Mobile phone!
  • Get artsy - Music isn’t the only art going down at Virgin Festival. If your ears need a rest, then you can always feast your eyes on some awesome art that will be on display around the Festival.
  • “Whatcha gonna do with all that junk?” - Music lovers with energy to spare can channel their inner exhibitionist and work out with burlesque pole dancing lessons.
  • Shhhhhhhhh – Music festivals are supposed to be loud, but if people need a little peace and quiet to make a quick call, then Virgin Mobile Silencer Booths will be set up around the Festival for a short escape.


Check out www.virginfestival.ca/alberta for further details on all these experiences.


Official Virgin Festival Alberta Merchandise


Don’t forget to grab your official Virgin Festival Alberta merch early this year!  Last year the merch was hotter than the current West Coast summer and it went in seconds!  This year we’ve got t-shirts, hoodies and bags in all shapes and sizes so make sure you get something on top of the hot music, experiences, Virgin Angels, pole dancers, dancing bushes and memories to brag to your mates about after the festival!


Shuttle it!


Shuttles are the best way to get to Virgin Festival Alberta. The shuttles are super easy and super good for the environment. A fleet of 30 shuttle buses will make round trips from the new Crowfoot Crossing LRT Station in northwest Calgary to Canada Olympic Park.  Shuttles are only a loonie each way and start at 11:30am and continue until one hour after the Festival ends.


Going Green


Another crucial focus for this year’s festival is taking care of the environment. On the path to becoming as carbon-neutral as possible, Virgin Festival will provide recycling on-site, use recyclable food and drink containers and leverage green energy sources, where possible, to power the music festival. Virgin Festival is also working with Bullfrog Power for this year’s festival by injecting the electricity grid with low-impact renewable electricity to match the power used by the festival.


Calling On Angels


Everyone needs a helping hand now and then, and Virgin Mobile Angels will be on site to make sure that everyone has a great time. If anyone stubs their toe, can’t find the beer tent, or just needs to see a smiling face, the Virgin Mobile Angels will be able to lend a hand to make sure everyone gets taken care of. Plus the Angels will be armed with Samsung VICE™ phones to loan out if people need to make a quick call…even if it’s to your mum.


Still need a ticket….


VIP tickets for Virgin Festival Alberta are SOLD OUT!  But don’t worry – general ticket sales for one-day and two-day tickets are available at the gates, all Ticketmaster outlets, select Future Shop locations, online at www.ticketmaster.ca, or www.futureshop.ca and by calling (403) 777-0000. Ticket information is also available at www.virginfestival.ca.  Two-day tickets are $132.00 plus $4 facility fee and a $2 donation to Virgin Unite (includes all sales taxes).  Saturday one-day tickets are $80 plus $2 facility fee and a $1 donation to Virgin Unite (includes all sales taxes) and Sunday one-day tickets are $65 plus $2 facility fee and a $1 donation to Virgin Unite (includes all sales taxes).


About Virgin Festival Canada


Virgin Festival held its first Canadian festival in Toronto in 2006.  Since then it has become one of the biggest music festivals in Canada attracting around 200,000 fans.  In 2009, Virgin Festival will host five festivals – one each in Alberta, British Columbia and Ontario and launching for the first time this year in Nova Scotia and Quebec!  Virgin Festival also works to raise funds for Virgin Unite – the charitable arm of the Virgin Group that focuses on creating grass roots change and sustainable businesses to make a real difference for people around the world who need it most.   For more information check out www.virginfestival.ca


About Virgin Mobile


The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates ranked Virgin Mobile highest in customer satisfaction with prepaid wireless service for four years in a row  and 91% of customers would recommend Virgin Mobile to a friend.


Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321.


For more information on Virgin Festival please contact:


Nicole Fisher, Hill & Knowlton Canada

Erica Faltous, Hill & Knowlton Canada


Get in touch

If you're a media professional and need to get in touch with us, give our Press Team a shout at:
  • 416-607-8412

Learn more about the Virgin Group