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Britney fans to get "lucky" with Virgin Mobile

Virgin Mobile Canada presents Britney's first Canadian tour in 5 years

TORONTO (ONTARIO) March 17, 2009

Let The Circus begin!  Virgin Mobile Canada will be bringing Britney fans even closer to The Circus – Britney’s first Canadian tour in almost five years – by upgrading “lucky” ticket holders to VIP seats!


Virgin Mobile Canada is the presenting sponsor in Spears’ hotly anticipated tour “Virgin Mobile Presents The Circus Starring Britney Spears.”  The tour features five stops in Canada, with the first Canadian stop on Wednesday March 18th in Toronto.


Britney’s first arena tour in five years follows hot on the heels of her long-awaited sixth studio album, Circus. Show director Jamie King is helming the groundbreaking tour production, which also features special guests The Pussycat Dolls.


Rolling out the red carpet to Britney-lovers, Virgin Mobile will be serving up unprecedented VIP access to lucky fans, plus exclusive offers and chances for customers to win the experience of a lifetime at concerts from coast to coast.


Gimme more…


On top of that, Britney fans will be able to text her just before the show via the huge, mega, very BIG Virgin Mobile text screens.  Texts then get entered into a draw for the ultimate opportunity to get a seat upgrade for the actual show. 


"I'm thrilled to partner with Virgin Mobile on my tour," said Britney Spears. "They will have cool opportunities for my fans and me to connect, and they'll bring a lot of excitement to the tour."


“It’s Britney, bitches - what else can you ask for!" said Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada. "We're incredibly excited and have some amazing opportunities for fans to get that VIP (Virgin Important People) experience. If you seek Britney, then we’ll open the door to a once in a lifetime concert experience.”


Britney Spears has sold more than 83 million albums and has grossed over $350 million in ticket sales.  Now standing at the threshold of a new chapter in her career, she released her new album, Circus, on December 2, 2008.  The album sold over 500,000 copies in its first week of release alone and debuted at number one in the United States and five other countries. To date, Circus has sold more than 3 million copies worldwide.


AEG, one of the leading sports and entertainment presenters in the world, is the promoter of the "Circus" tour.


Visit www.joinbritneyscircus.ca for the entire scoop on Britney’s show.


About Virgin Mobile


The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates ranked Virgin Mobile highest in customer satisfaction with prepaid wireless service for four years in a row  and 91% of customers would recommend Virgin Mobile to a friend.


Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at http://www.virginmobile.ca or by calling 1-888-999-2321.


For more information, please contact:


Erica Faltous, Hill & Knowlton Canada


Chris Baines, Virgin Mobile Canada
1-416-607-8412 / 1-416-556-3000

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