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Donate the holiday gifts you got but don’t want and get a $50 accessory credit!

TORONTO (ONTARIO) 21 décembre 2010

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TORONTO (ON) December 21, 2010 – Give the re-gift that keeps on giving. While there are lots of awesome gifts people are hoping for this season, we all know the feeling of getting another scarf from Aunt Rita. Now that scarf doesn’t have to go to waste with Virgin Mobile’s RE*Gift for RE*Generation program. Spread some holiday love by giving those unwanted gifts to someone in need and get a little something back (on top of the good karma).

From December 26 – 31, 2010, Virgin Mobile will take all your unwanted and unused gifts at select Virgin Mobile stores across Canada and donate them to at-risk and homeless youth programs. To say thanks they’ll help you out with a proper gift – all re-gifters get a $50 accessory credit!

“Sure, they say it’s better to give than receive, but we think it’s best when you give and receive,” says Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. “We’re giving Canadians the easy way out of those gifts they don’t want by putting them to good use to help at-risk youth. Now that’s what I call a happy holiday!”

What to RE*Gift

Ok, ok, young people have their limits too – no fruitcake! To make sure a smile appears on a youth’s face, we’re asking for the following items to RE*Gift:

  • Hoodies & Sweatshirts
  • Jackets
  • DVD’s and CD’s
  • Board Games
  • Shoes and Boots
  • Headphones and earbuds
  • Hats, gloves and scarves

Where to RE*Gift it

You can get your RE*Gift on at select Virgin Mobile retail locations across Canada. Here’s where to head with those unwanted gifts:

  • Vancouver, BC - Robson Street
  • Calgary, AB - Market Mall
  • Edmonton, AB - Kingsway Mall
  • Winnipeg, MB - Polo Park
  • Toronto, ON - Eaton Centre
  • Ottawa, ON - Rideau Centre
  • Montréal, QC - Complexe les Ailes
  • Québec City, QC - Fleur de Lys
  • Saint John, NB - McAllister Place

For more information on RE*Gift for RE*Generation, head to www.virginmobile.ca/lounge.

About The RE*Generation Movement

The RE*Generation is Virgin Unite, the non-profit foundation of the Virgin Group, and Virgin Mobile’s effort to empower a generation to help its own by bringing together organizations that care about Canada's at-risk and homeless youth and connecting them with people who want to help.

About Virgin Mobile Canada

p>Virgin Mobile Canada is Canada’s #1 mobile youth company delivering the hottest phones on the hottest HSPA network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row" and it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid Wireless Service" . 91 percent of customers would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionize the way business, governments and the social sector work together – driving business as a force for good. This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite’s overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100 percent of additional donations received go direct to the frontline where they are needed most. For more information please visit www.virginunite.com. Follow us on Twitter. Join the movement on Facebook.

Kayla Rochkin, Hill & Knowlton 416-413-4767 kayla.rochkin@hillandknowlton.ca

Erica Faltous, Virgin Mobile Canada 416-607-8412 erica.faltous@virginmobile.ca

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