Media releases

VIRGIN MOBILE CANADA AND MINI CANADA HIT THE OPEN ROAD

TORONTO (ONTARIO) June 19, 2015

Popular Member Benefit returns to give Members a shot at a year-long lease in the new MINI 5 door

Virgin Mobile Canada and MINI Canada are gearing up to give Virgin Mobile Members the ride of their life. Making a speedy return today, this popular Member Benefit offers Members the chance at 365 days of joyrides in the newest MINI model. Sporting the iconic design cues of the Original Mini, and new levels of driving performance, technology, and comfort, one lucky winning Member will get the keys to a one-year lease of the brand new MINI 5 door.

"We're thrilled to welcome back MINI Canada to the Member Benefits lineup," said Kevin Campbell, director of brand experience, Virgin Mobile Canada. "For the last three years, our Members have shown time and time again how excited they are for the chance to drive off in a new MINI, ranking it as one of our most-popular Member Benefits."

For the third edition of the four-wheeled Member Benefit, the newly redesigned five-door version of the MINI is up for grabs. While handling like no other car on the road, the MINI 5 door also offers sleek style and added practicality for any motorer looking to drive with a smile on their face. Virgin Mobile Members interested in driving off with the MINI 5 door can head to the MINI Canada Member Benefits page to enter the contest. The contest closes September 13, 2015. Don’t miss your chance to enter.

"The MINI 5 door is an exciting addition to our family," said Steve Ambeau, MINI Brand Communications Manager. "It has the same go-kart handling abilities that MINI is famous for, while offering more versatility for every-day enjoyment. We’re excited to offer Virgin Mobile Members the opportunity to get behind the wheel for an entire year and experience what makes MINI unique."

The winning Member must follow and meet all applicable driving requirements in their province or territory of residence, and the terms of agreement for the vehicle to claim the prize. For more info about the prize and full contest details, head to the MINI Member Benefit page online.

The MINI Member Benefit joins a great lineup of deals and experiences Virgin Mobile Members can access every day. Through Virgin Mobile Member Benefits, Members get a shot at must-have experiences, VIP access and red-hot offers in music, fashion, entertainment and travel. Check out the Virgin Mobile Member Benefits page for more details.

About Virgin Mobile Canada

At Virgin Mobile, you're not a customer, you're a Member and "Members Get" exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping empower at-risk and homeless youth in Canada with Virgin Mobile RE*Generation.

Wanna hook up? There are loads of ways: head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on Facebook, Twitter, Instagram or Pinterest.

BMW Group Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 45 BMW automobile retail centres, 21 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.

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