Media releases

VIRGIN MOBILE CANADA AND STARBUCKS ORDER UP TWO NEW GRANDE MEMBER BENEFITS

TORONTO (ONTARIO) February 2, 2015

Virgin Mobile Members get it in the movies, in the change room and at popular music festivals. Now, they will be able to get it at Starbucks with new Member Benefits from Virgin Mobile Canada.

“Starbucks is the perfect addition to the Member Benefits line up,” said Joseph Ottorino, managing director, Virgin Mobile Canada. “We’re thrilled to be working with such a strong brand. We know our Members will love getting deals on the coffee, tea and the dessert treats they love!”

It’s time to treat yourself at the popular coffee house with two new Member Benefits available exclusively for Virgin Mobile Members to enjoy:

1. Freshly-brewed top up: For a limited time, Members who purchase a $10 Starbucks Gift Card online at www.virginmobile.ca/starbucks automatically get topped up to $15 using an exclusive promo code.*
2. Daily shot of Starbucks Cards: Until February 10, Members can enter online each day on the Starbucks Member Benefits page for the chance to win one of 15 Starbucks Cards, valued at $15 each. **

“Great things happen when people come together over coffee,” said Richard Burjaw, vice-president, Marketing, Starbucks Canada. “We’re excited to give Canadian Virgin Mobile Members new reasons to connect at Starbucks with new Member Benefits created exclusively for them.”  

Members looking for delicious, handcrafted Starbucks^® beverages and food can take advantage of these new benefits today on the Virgin Mobile Member Benefits page. Head to www.virginmobile.ca/benefits to hook up on Starbucks or any of Virgin Mobile’s lineup of red hot benefits.

*Virgin Mobile Members can enter to receive one promo code per Member every two weeks. This offer is available for a limited time only, while quantities last.

**Valid for one entry per Virgin Mobile Member per day.

About Virgin Mobile Canada

At Virgin Mobile, you’re not a customer, you’re a Member and “Members Get” exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping empower at-risk and homeless youth in Canada with  Virgin Mobile RE*Generation Movement.

Wanna hook up? There are loads of ways, head online or call 1-888-999-2321 to get in the know. Get personal with Virgin Mobile Canada on Facebook, Twitter, Instagram or Pinterest.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

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