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VIRGIN MOBILE AND SAMSUNG CANADA DO SOME GOOD WITH THE GALAXY S5
TORONTO (ONTARIO) May 21, 2014
With an invitation to get a phone that does some good, Virgin Mobile and Samsung Electronics Canada are happy to announce the Samsung GALAXY S5 as the newest RE*Generation phone. Starting today, $15 from the sale of every Samsung GALAXY S5 bought from Virgin Mobile will help at-risk and homeless youth through Virgin Mobile RE*Generation.
Right now there are 225,000 Canadian youth without a job and not in school.1 A startling 35,000 live in emergency shelters, and tonight up to 6,000 youth will sleep on the streets. 2 The cycle of homelessness is extremely difficult to escape without help. With little income or opportunities to work, at-risk youth can’t afford decent, stable accommodations or the basic necessities. This makes it a huge challenge to sustain work or emerge from homelessness, and so the cycle continues. The time to act is now.
“The Virgin Mobile RE*Generation phone program is a great way for our Members to support at-risk and homeless youth,” said Joseph Ottorino, managing director, Virgin Mobile Canada. “Samsung shares our passion for empowering a generation to help its own. We’re glad to be working together to give Virgin Mobile Members the opportunity to raise funds.”
This is the sixth phone in the RE*Generation phone program. Past RE*Generation phones included the Samsung Galaxy Ace II x, Samsung Gravity 3, Samsung Link and Samsung M300. Since its inception in 2008, the program has raised over $1 million to support the lives of at-risk and homeless youth across Canada. Members who’ve already bought a Samsung GALAXY S5 from Virgin Mobile will still be doing some good for at-risk youth, with $15 from their sale retroactively being donated to Virgin Mobile RE*Generation.
“We are very proud to partner with Virgin Mobile and its RE*Generation program for the sixth year in a row,” said Paul Brannen, Senior VP, Enterprise and Mobile Solutions, Samsung Electronics Canada. “Getting Samsung’s newest and most innovative device and at the same time giving back to the community by making a difference in the lives of at-risk and homeless youth are two great reasons to pick up the GALAXY S5 at Virgin Mobile.”
Samsung supports the Virgin Mobile RE*Generation program through Samsung Hope for Children, the company’s philanthropic initiative focused on helping children lead healthier, smarter, and more sustainable lives.
The Samsung GALAXY S5 has a 16MP camera, 16GB of memory and comes packed with Android™ 4.4.2 KitKat®. Be part of the movement by buying the RE*Generation Samsung GALAXY S5 at any Virgin Mobile store or kiosk, or online at www.virginmobile.ca/GS5 or call 1-888-999-2321.
More ways to help
There are other ways to join the fight to support at-risk and homeless youth through Virgin Mobile RE*Generation.
- Change For A Dollar: Virgin Mobile gives its Members the opportunity to donate to Virgin Mobile RE*Generation monthly, by adding one dollar to their existing plan through the Change for a Dollar program.
- Text-to-donate: Canadians can at any time donate $5 to Virgin Mobile RE*Generation by texting REGEN to 30333.
About Virgin Mobile RE*Generation
In 2008 Virgin Mobile Canada and Virgin Unite, the non-profit foundation of the Virgin Group, joined forces to create Virgin Mobile RE*Generation to empower a generation to help its own and support at-risk and homeless youth. This movement is committed to creating new opportunities and experiences for at-risk and homeless youth across the country to help them emerge out of the cycle of homelessness. To date, more than $2.5 million has been raised and dispersed to leading youth serving agencies across the country from programs such as Change For A Dollar, Text to Donate, the RE*Generation phone and ongoing benefit concerts.
Join Virgin Mobile RE*Generation to help give a chance to youth who need it the most. Visit www.virginmobile.ca/regen for more information.
About Virgin Mobile Canada
At Virgin Mobile, you’re not a customer, you’re a Member and “Members Get” exclusive deals from awesome brands, a shot at VIP access and one-of-a-kind experiences to events in Canada and around the world. That's on top of super-hot smartphones on ridiculously-fast LTE speeds and plans with loads of extras built right in! Virgin Mobile Members and Canadians can do some good in their local communities by helping empower at-risk and homeless youth in Canada with Virgin Mobile RE*Generation.
About Samsung Electronics Canada
Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine’s 2013 Brands of the Year and Marketing Magazine’s 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.
To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
About Samsung Hope for Children
Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health, and environmental sustainability. Samsung Hope for Children was launched in Canada in 2012, and supports initiatives across all three program pillars. It is one of the ways in which Samsung uses our innovation to create a better world. Follow Samsung Canada @ facebook.com/SamsungCanada or on twitter @SamsungCanada. For more information, please visit www.samsung.com
For more information, please contact:
|Sheryl Davey, Virgin Mobile Canada||Kevin Galbraith, pour Samsung|
|416 607-8412||647 456-3786|
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