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It's All Together Now - The Hottest Smartphones, Member Benefits and Plans from Virgin Mobile!
MontrÃ©al (QuÃ©bec) August 15, 2011
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The campaign, developed by Juniper Park, showcases the benefits available to Members, while also showing off the latest smartphones up for grabs. From 25 percent off at H&M to $100 off sweet holiday packages from Flight Centre, the new campaign shines the spotlight on specific benefits that Members can get, just by having a Virgin Mobile phone.
“Already, I’ve booked my summer vacay, scored some new short shorts, gone skydiving and zipped around town in a MINI Cooper – all for a great deal thanks to my Virgin Mobile smartphone. Now that’s what I’m talking about!” said Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada. “Oh, and Members can still talk, text and surf more on their super smartphones with the best plans around. Like the track in our commercial says, we’ve brought it All Together Now.”
The TV commercials each feature the range of Member benefits currently available, all set to Patrick & Eugene’s All Together Now. The spots show Members in everyday situations enjoying their Member benefits as they pop in from off-screen in fun-loving illustrations. From discounts and exclusive access to concerts and films, the illustrations highlight the difference of what it means to be a Virgin Mobile Member with real examples of benefits currently available at www.virginmobile.ca/lounge.
The new campaign will roll out in major markets across Canada this week, including Vancouver, Calgary, Edmonton, Toronto and Montréal. Media placements will include: superboards and wall banners; mall placements; cross-country radio spots; 30 second, 15 second and 5 second spots on TV shows including the premiere of X Factor. Subway dominations in Vancouver, Toronto and Montréal will also feature customized executions that bring the list of Member benefits to life.
Who’s behind it all?
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Creative Director: Christina Gliha
Art Directors: Mike Schonberger, Ryan Teixeira
Writer: Matt Hubbard
David Toto, Managing Director
Leah Ouellet, Account Director
Director: Drew Lightfoot
Photographer: John Londono
Agency Producers: Janice Bisson, Anne-Marie Martignago
Media Buy: Media Experts
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91 percent of Members would also recommend Virgin Mobile to a friend.
The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.
Shannon Mitchell, Hill & Knowlton
Erica Faltous, Virgin Mobile Canada
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