Media releases

VIRGIN MOBILE & WALT DISNEY STUDIOS MOTION PICTURES ARE SAILING THE HIGH SEAS TO DELIVER EVEN MORE MEMBER BENEFITS!

Virgin Mobile Members can win tickets to exclusive coast-to-coast advance screenings of “Pirates of the Caribbean: On Stranger Tides�. One lucky Virgin Mobile Member will walk the red carpet at the Disneyland world premiere

TORONTO (ONTARIO) May 2, 2011

“We give our Members the red carpet treatment and the chance to live like the VIPs they are,” said Robert Blumenthal, president, Virgin Mobile Canada. “On top of the coast-to-coast pre-screenings, one lucky Member will get to fly down to California and walk the red carpet for the latest Pirates movie! We’re talking big stars, the big screen, and then heading off to the biggest after-party yet. It’s better to be a Virgin Mobile Member – especially when it makes you feel like an A-Lister!”

Pirates Invading Screens Across Canada

A total of 140 winners and their guests from Toronto, Montréal, Ottawa, Edmonton, Calgary, Winnipeg and Vancouver will get the chance to see the action-packed flick - starring Johnny Depp and Penélope Cruz - before anyone else. Plus, one super-lucky Member and their plus one will get some serious VIP treatment: travel and two nights stay in L.A., walking the red carpet at the Hollywood movie premiere of Pirates of the Caribbean: On Stranger Tides and access to a super exclusive after-party! Follow Virgin Mobile’s Twitter at @virginmobilecan to see all the latest tweets from the VIP Member while they walk the plank – or red carpet – at the premiere.

To enter for the chance to be at one of the pre-screenings or walk the red carpet at Disneyland as Virgin Mobile’s Red Carpet Reviewer, visit www.virginmobile.ca/lounge or the Facebook Contest tab at facebook.com/virginmobilecan.

And the benefits keep coming! More big time opportunities are always around the corner with the hottest new movies getting delivered to Virgin Mobile Members. The next big blockbusters coming soon to a theatre near you: the 3-D horror remake Fright Night and the high adrenaline Hugh Jackman action film Real Steel.

About Pirates of the Caribbean: On Stranger Tides

Produced by Jerry Bruckheimer and directed by Rob Marshall, Pirates of the Caribbean: On Stranger Tides captures the fun, adventure and humour that ignited the hit franchise—this time in Disney Digital 3Dâ„¢. Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed adventure. Crossing paths with the enigmatic Angelica (Penélope Cruz), he’s not sure if it’s love or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth. When she forces him aboard the “Queen Anne’s Revenge,” the ship of the legendary pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn’t know whom to fear more:  Blackbeard or Angelica, with whom he shares a mysterious past.

Pirates of the Caribbean: On Stranger Tides opens across Canada on May 20, but 140 lucky Virgin Mobile Members will get the exclusive chance to see the movie first at advance screenings on May 18!  To check out more details about the film, visit http://disney.go.com/pirates/ or Facebook.com/WaltDisneyStudiosCanada. The full trailer can also be viewed on Virgin Mobile’s Facebook page at www.facebook.com/virginmobilecan.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest HSPA network.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91 percent of Members would also recommend Virgin Mobile to a friend. 

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide.  Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

Kayla Rochkin, Hill & Knowlton 416-413-4767 kayla.rochkin@hillandknowlton.ca

Erica Faltous, Virgin Mobile Canada 416-607-8412 erica.faltous@virginmobile.ca