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Virgin Mobile introduces new Member benefit with exclusive discounts at H&M stores across Canada

TORONTO (ONTARIO) March 3, 2011

“We want to be sure that our Members have access to the best of everything: not just the latest phones, but the latest fashion, too!,” says Nathan Rosenberg, chief marketing officer, Virgin Mobile Canada. “This new partnership is just one more example of why it’s better to be a Member.  And it’s only going to get better as we continue to build our partnership with H&M.  Stay tuned for information on access to special in-store shopping events that will give our Members even more exclusive access.”

To get in on the first deal, Members can head to the Members Lounge at www.virginmobile.ca/lounge to get access to the discount for 30 percent off one article of your choice – all they need is their Virgin Mobile phone number.  The special offer will be up for grabs to Members beginning this week until the end of April.  Plus, Members can sign up for email alerts to find out about exclusive access to upcoming H&M deals and shopping events in their area.  

Fashion, Movies, Music and more!

The exclusive H&M offer is just the latest in a long list of Virgin Mobile Member benefits.  Your Virgin Mobile phone gives you access to sweet deals including: pre-sale access to Virgin Mobile presents Katy Perry – The California Dreams Tour and all of the shows at The Calgary Stampede Concert Series; chances to win access to exclusive advance screenings of the latest movie releases like I Am Number Four and Pirates of the Caribbean: On Stranger Tides; tickets to the hottest shows like Virgin Mobile presents The Monster Ball starring Lady Gaga 2011; and VIP treatment at the hottest Donnelly Group bars.  For full details on all of the benefits that Members can get, head to www.virginmobile.ca/lounge or follow Virgin Mobile at www.facebook.com/virginmobilecan or www.twitter.com/virginmobilecan.

About H&M Canada

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has around 87,000 employees and more than 2,200 stores in 38 countries, including franchise markets. For further information visit www.hm.com.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest HSPA network.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91percent of Members would also recommend Virgin Mobile to a friend. 

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide.  Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

Kayla Rochkin, Hill & Knowlton 416-413-4767 kayla.rochkin@hillandknowlton.ca

Erica Faltous, Virgin Mobile Canada 416-607-8412 erica.faltous@virginmobile.ca

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