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MEMBERS GET HAPPIER HAPPY HOURS FROM VIRGIN MOBILE!

Local restaurants and bars to offer special treats and exclusive discounts just for Virgin Mobile Members

TORONTO (ONTARIO) October 4, 2010

"Just flash your phone and get a deal on us. We’re helping our Members relax, and save some cash, with Virgin Mobile’s Happy Hour," said Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. “We’ve already shown our Members some love with pre-sale access to the hottest concert tickets, exclusive shows and tons of surprise giveaways. Now, this is just another way that we’re amping it up and showing our Members how it truly is better to be a Member. And if you’re really lucky, you may run into me there. That would be the icing on the cake.�

Hot Deals For Nights Out

Virgin Mobile has scouted out the hottest spots in the city for a chilled night out and scored Members some hot deals at each spot. From today until November 26, 2010, Members who go to participating Happy Hour locations in Toronto and Halifax can get killer deals on everything from apps (we’re talking old skool apps, as in appetizers) to drinks and exclusive cocktails – just by flashing their phone! Happy Hours being launched are:

Toronto

• Mondays – Stop by The Beaconsfield at 1154 Queen Street West from 5 - 7 p.m. and show your phone to get Asian dumplings and a pint of Labatt 50 for only $7.75.
• Wednesdays – Member’s Cocktails for just $4 are on the menu at Kultura at 169 King Street East from 6 – 8 p.m.
• Thursdays – Drop in at Nyood at 1096 Queen Street West from 6 - 8 p.m. and your phone gets you a special drink for just $4. So special, it’s a secret!

Halifax

• Wednesdays – Stop by Victor’s Bar and Grill at 5657 Spring Garden Road from 4:30 – 6:30 p.m. and show your phone to get ½ price apps, $5 martinis and $3.75 bars shots and local brews.
• Fridays – Head back to Victor’s for round two! Flash your Virgin Mobile phone and get ½ price apps, $5 martinis and $3.75 bars shots and local brews from 4:30 – 6:30 p.m.

Even more happy hours in more cities across Canada will be rolling out in the coming month. For more details on these and more Happy Hour deals, Members can check out Virgin Mobile’s Facebook page at facebook.com/virginmobilecan and stay tuned for updates on Twitter at twitter.com/virginmobilecan.

About Virgin Mobile Canada

Virgin Mobile Canada is Canada's #1 mobile youth company delivering the hottest phones on the hottest HSPA network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile “Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row” and it has ranked Virgin Mobile “Highest in Customer Satisfaction With Postpaid Wireless Service” . 91% of customers would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners including Best Buy, Future Shop, Wal-Mart, Visions, Telephone Booth and Wireless Wave. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1.888.999.2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and at twitter.com/virginmobilecan.

For more information, please contact:

Kayla Rochkin kayla.rochkin@hillandknowlton.ca 416.413.4767
Erica Faltous erica.faltous@virginmobile.ca 416.607.8412