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On The House brings roomies, classmates and frenemies online

TORONTO (ONTARIO) September 8, 2010

It doesn't matter what your major is, Virgin Mobile's On The House onthehouse.virginmobile.ca is encouraging students to beef up on their social media smarts to win some pimped out prizes. Virgin Mobile is searching for social media savvy university and college students across Canada and the winner will not only rule the school, but also get their rent paid for a year while Virgin Mobile and Samsung deck out their house in style with the hottest electronics and other goodies. 

"Virgin Mobile's On The House is set to be the campus challenge of the year! We're getting into the school spirit and giving students the chance to earn some cool stuff that they actually want," says Nathan Rosenberg, Virgin Mobile Canada. “School can be pricey, so we're here to help cover the rent and fill their place with prizes students told us they're into - like Samsung TVs and Virgin Mobile phones.  Forget the rez parties – online and On The House is where students will be flocking this month.”

On The House is way more than the typical online video contest. Each student “house” creates its own online profile and then lays it down with creative challenges and spreads the word around school to get the most votes through their own social media profiles. Creativity, craziness, and online popularity are all keys to coming out on top. With each completed challenge the house unlocks a prize and chooses what they want to pack into their pad.

“Students have told us year after year that rent is one of the biggest costs while they're in school, so it's great to see innovative programs like Virgin Mobile's On The House that will help them out with pursuing their education while reaching them on the networks where they connect with friends the most,” says Jamie Harju, Relationship Development Manager at Studentawards.com. 

Looking For More Hot Prizes

In an online student survey from Virgin Mobile, more than 2,800 students let us in on a few things - other than their rent - that they're looking for help with.  Here are some of the stats:

  • Pizza please – Topping the list is a good ol' slice with three quarters of students saying they'd like some extra cash for pizza nights.
  • Text happy! – Toronto students are the most connected to their phones.  A whopping 93% of Humber College students and 80% of University of Toronto students said they wanted to win mobile phones.
  • Hot night out – While two out of 5 students said they'd like some extra cash for their nights out with that special someone, a few schools stood out as the biggest daters. Students at Université de Montréal (58%), Algonquin College (57%) and University of Calgary (50%) were among the most likely to want to win cash for date nights.  University of Alberta students, on the other hand, are spending more time at home – only 22% said they'd want to win more cash for a night out.

Students Get Super Deals

For those hitting the books, Virgin Mobile's Student Smartphone Combo plan delivers unlimited talk and text to 10 friends across the country plus 500 MB of data all for just $50 per month.  Plus, with the new Virgin Mobile SuperTab™ students can get hooked up with latest super duper phones, like the ruby red BlackBerry® Curve™ 3G and the Samsung Gravity™ Touch, without having to commit to a fixed-term contract. 

With Virgin Mobile, Members also get more benefits and special treats, including exclusive access to the hottest events, surprise upgrades and special giveaways including tickets to must-see shows.  For more student options and details on Members benefits, visit www.virginmobile.ca/students.

About Virgin Mobile Canada

Virgin Mobile Canada is Canada's #1 mobile youth company delivering the hottest phones on the hottest HSPA network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile “Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row” and it has ranked Virgin Mobile “Highest in Customer Satisfaction With Postpaid Wireless Service” . 91% of customers would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners including Best Buy, Future Shop, Wal-Mart, Visions, Telephone Booth and Wireless Wave. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1.888.999.2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

For more information, please contact:

Kayla Rochkin kayla.rochkin@hillandknowlton.ca 416.413.4767
Erica Faltous erica.faltous@virginmobile.ca 416.607.8412

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