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Virgin Festival montréal kicked off 'summertime'

24,000 screaming music fans... lived it up and partied!

MONTREAL (Quebec) June 22, 2009

Thanks Montréal – you know how to party!  Music artists and festival-lovers kicked off Montréal’s summer with a weekend of mind-blowing music and experiences at the first ever Virgin Festival Montréal. Parc Jean-Drapeau was transformed into a musical oasis with the hottest talent not only in town but also currently in the world with current Billboard chart-toppers Black Eyed Peas and legendary boy-band New Kids on the Block.


“Virgin Festival Montréal was a blast!” said Andrew Bridge, director of Virgin Festivals.  “With two jam packed days, thousands of screaming fans, two awesome stages and 20 amazing acts we threw a party we’ve been wanting to throw in Montréal for ages!”


Highlights included: Day 1 – Stereos drew crowds of fans at the autograph tent; A List celebs watching the festival from the Virgin Mobile VIP Bus; Lucky contest winners got the chance to go backstage to challenge Hedley to a game of Rock Band®; Canadian rockers Hedley’s flamboyant set; pop-punkers Simple Plan’s rocking set; and the Black Eyed Peas owned the stage with an awesome, awesome, awesome set that blew fans away.  Day 2 – fan favorites Jabbawockeez dance-stravaganza performance; festival-goers partying hard on the Barcardi Breezer dock; high demand for sexy pole dancing lessons and New Kids on the Block closed off the Festival with their hit song Hangin’ Tough – hot, hot, super hot!


“The first ever Virgin Festival in Montréal was fantastic!  We want to thank all the fans who turned out and partied hard; plus the all the bands for delivering two days of awesome sets – you all rocked!” continued Bridge.  “As well as partying you also helped raise a stack of funds for Virgin Unite Canada this weekend through ticket sales, meaning we can continue to work to create immediate, tangible change in the lives of people around the world who need it most, including right here in Canada.”


Some Numbers to Remember


We’ve crunched the numbers! Here are some key stats about how Virgin Festival Montréal went down:


  • 24,000 The number of music lovers that partied at the festival that we won’t forget!
  • 20 The number of artists that performed on the two stages.
  • 2,200 The number of fans holding up mobile phones to take pics of Black Eyed Peas!
  • 1 The number of London Double Decker buses at the festival.
  • 48 The number of big-ass speakers that blew people away.
  • 2,200  The number of autographs signed in the Virgin Mobile Autograph tent.
  • 342 The number of declarations of love announced on Virgin Mobile’s Text to Screen.
  • 1,200 The number of hugs given by Virgin Angels on-site.


About Virgin Mobile


The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates ranked Virgin Mobile highest in customer satisfaction with prepaid wireless service for four years in a row  and 91% of customers would recommend Virgin Mobile to a friend.


Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321.


About GEG


Gillett Entertainment Group (GEG) is one of the top entertainment promoters in the world. In 2008, GEG finished in 10th position amongst the top concert promoters around the world and Bell Centre was ranked third in America (according to Pollstar magazine), reaching out to 1.5 million fans thanks to over 638 shows that were presented across Quebec, the Maritimes and Vermont.


For more information on Virgin Festival please contact:


Erica Faltous
Hill & Knowlton Canada


For more information on GEG please contact:
Christine Montreuil
Gillett Entertainment Group

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