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Bring it on! Canada heads to U.S. for cheerleading world cup

Virgin Mobile signs sponsorship deal to cheer on Cheerleading in Canada

TORONTO (ONTARIO) April 20, 2009

Canada’s cheerleading industry has been tossed sky-high today by a major new sponsorship deal with Canada’s number one youth mobile network - Virgin Mobile Canada. The Canadian Cheer Union and Cheer Alliance have signed a sponsorship deal with Virgin Mobile Canada which includes Virgin Mobile’s sponsorship of the first ever Canadian national cheerleading team to head to the Cheerleading World Cup Championships taking place in Florida in late April and the 2009 Cheer Alliance National Canadian Cheerleading Championships taking place in Toronto in early May.


The Canadian Cheerleading Union (CCU) will be heading to Florida later this week with two all-star cheerleading teams to compete with the world’s best at the 1st Annual International Cheer Union Cheerleading World Cup Championship on April 24 at the Walt Disney World Resort. The competition will draw 100 teams from over 40 nations. Team Canada includes an elite co-ed level five team and an elite all-girl level five team. Each team has 24 athletes and six alternates.


On top of that, Virgin Mobile is presenting the 2009 Cheer Alliance National Canadian Cheerleading Championships at the Hersey Centre in Mississauga on May 8 – 10, 2009. Over 300 all-star cheerleading teams of various ages from across Canada will compete over three days attracting more than 30,000 spectators.


“Bring it on Team Canada!” says Nathan Rosenberg, Virgin Mobile’s Chief Marketing Officer. “We’re urging the whole of Canada to get behind the Canadian team and to help spur Team Canada to victory we’ve set up a special ‘cheer’ mobile phone line. All you need to do is send a good luck text message to 1.416.91.CHEER and you’ll be part of helping cheer Team Canada to victory!”


“Over the past few years we’ve worked hard to attract the very best brands in the world to help us develop the sport here in Canada,” says Doug Martin, Executive Director of Cheer Alliance. “The deal with Virgin Mobile signifies our successful development of cheerleading as a sport in Canada and will help us foster further in-roads into making Canada a force to be reckoned with right across the cheerleading world.”


For more information on the 1st Annual International Cheer Union Cheerleading World Cup Championship please visit www.cheerunion.org.
For more information on the 2009 Cheer Alliance National Canadian Cheerleading Championships, presented by Virgin Mobile Canada please visit www.cheeralliance.ca.


About Canadian Cheer Union


In its inaugural year the Canadian Cheer Union (CCU) has brought together the highest caliber of athletes and coaches from across the country, creating two elite teams set to represent the nation at the International Cheer Union World Cup Championship. Athletes were selected from a pool of hundreds, training in various cities across Canada and uniting for one week to train as the elite Team Canada. The CCU will join over 40 other nations at this prestigious event, vying for the Cheerleading World Cup title.


About Cheer Alliance


As Canada’s largest cheerleading event producer, Cheer Alliance is the industry leader in professionally staged cheer and dance competitions. Offering an unparalleled competition experience in an atmosphere designed to foster team growth and spirit, Cheer Alliance is committed to elevating the sport. Holding events from coast to coast, Cheer Alliance’s flagship event, the Canadian National Championship attracts over 6,000 competitors.
About Virgin Mobile


The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates ranked Virgin Mobile highest in customer satisfaction with prepaid wireless service for four years in a row  and 91% of customers would recommend Virgin Mobile to a friend.


Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at http://www.virginmobile.ca or by calling 1-888-999-2321.


For more information on Cheer Alliance, please contact:


Doug Martin
(416) 275-3511


For more information on Team Canada, please contact:
Frank Vurro
(416) 526-9660


For more information on Virgin Mobile, please contact:
Kayla Rochkin
Hill & Knowlton Canada
(416) 413-4767


J.D. Power and Associates 2005-2008 Canadian Wireless Customer Satisfaction StudiesSM. Study based on 14,932 total responses from consumers with prepaid wireless service. Proprietary study results are based on experiences and perceptions of consumers surveyed in October 2008. www.jdpower.com

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