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Lady Gaga "Just Dances" To Support Virgin Mobile's RE*GENERATION Program
TORONTO (ONTARIO) November 30, 2008
TORONTO (ONTARIO) November 30, 2008 – International bestselling electro-pop sensation Lady GaGa performed at a benefit concert in Toronto today to support Virgin Mobile Canada’s Re*Generation Program. In partnership with Virgin Unite
The RE*Generation program, introduced in the spring of 2008, is Virgin Mobile and Virgin Unite’s effort to empower a generation to help its own by bringing together organizations that care about Canada's at-risk and homeless youth and connecting them with people who want to help.
“Youth homelessness is a serious issue in
The Phone That’s Making A Difference
“We’re pleased to be part of the RE*Generation program and support youth at-risk and homelessness in Canada by doing our part to help find solutions,” said Paul Brannen, General Manager, Wireless Terminal Division, Samsung Electronics Canada.
Teaming Up To Do Some Good
Along with headlining the concert, Lady GaGa also made a stop by Eva’s
Through Virgin Unite, the RE*Generation has partnered with pioneering organizations who are leading the charge to help youth in need. Proceeds raised will go to fund programs at Eva’s
“We have a desperate need for strong and courageous corporate leaders like Virgin Mobile to come forward and shed light on the challenging social issue of youth homelessness and its causes,” said Maria Crawford, Executive Director of Eva’s Initiatives. “This partnership draws attention to youth homelessness and brings much needed funds to support Eva’s critical work. With Virgin Mobile’s support, Eva’s will continue developing and providing progressive services to keep youth off the streets for good.”
Virgin Mobile thanks Samsung, Wal-Mart, Wireless Wave, Telephone Booth, Future Shop, Zellers, Unigistix and Virgin Radio 999 for their support for Re*Generation.
The RE*Generation Movement
Launched in the US and the UK in 2006 in partnership with Virgin Mobile and Virgin Unite, the RE*Generation has delivered well over $3 million in cash, volunteered time and in-kind donations to organizations working with homeless and at-risk youth. In 2007, Virgin Mobile
In the coming months, RE*Generation Canada will launch TXT2CLOTHE, a text campaign that will provide new clothing to homeless youth across the country and help them take the first step towards transitioning into a stable life. More than just a pair of jeans or a new sweater, every article of clothing will help a homeless or at-risk youth gain the confidence needed to return to school, apply for jobs, meet new friends and seek out safe, healthy environments.
About Virgin Mobile
As the #1 mobile youth network, Virgin Mobile
For more information on Virgin Mobile visit www.virginmobile.ca.
About Virgin Unite
Launched in the
A bit about the RE*Generation Charitable Partners
Eva’s Initiatives: Based in
Broadway Youth Resource Centre: Based in
The Youth and Philanthropy Initiative (YPI): YPI is a unique program in Compassion Education that is changing the world through the energy and empathy of young people. An innovative, academic philanthropy program, YPI gives students the skills to assess the needs of their community and makes grants to charitable, grassroots organizations meeting those needs. Visit: www.toskanfoundation.org.
Other charitable partners can join The RE*Generation by going to: www.virginmobile.ca/regeneration.
For more information, please contact:
Chris Baines, Virgin Mobile
1-416-607-8412 / 1-647-378-8859
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