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Right now, 65,000
Canadian youth
don't have a place
to call home.

JOIN THE RE*GENERATION MOVEMENT.

At Virgin Mobile, we’re about being a force for good. In early 2008, Virgin Mobile Canada and Virgin Unite joined forces to create the RE*Generation movement.

RE*Generation aims to empower a generation to help its own and provide a national platform to discuss issues affecting at-risk and homeless youth.

MAKE A DIFFERENCE

Here's how you can support the RE*Generation movement.


YOUR CHANGE CAN CHANGE
THE WORLD.

By agreeing to add $1 to your phone bill every month, Virgin Mobile Members can donate to RE*Generation and help make a difference. We call it Change for a Dollar. Here’s how to add:

  1. Log in to My Account
  2. Head to the My Service tab
  3. Click on My Plan & Features
  4. Click on Change Features and go to Bundles
  5. Click the Add button beside Change for a Dollar

TEXT TO DONATE.

Making a difference is as easy as a text message. Text REGEN to 30333 to donate $5 to Virgin Unite and the RE*Generation movement.

HOW WE HELP.

  • The RE*Generation Benefit Concerts Series
    Past artists include Serena Ryder, Lady Gaga, Arkells, Mother Mother and Bedouin Soundclash.
  • Awards for Ending Youth Homelessness
    Supporting organizations for their inspiring work in helping to end youth homelessness through the Awards for Ending Youth Homelessness.
  • Phones for Change
    Piloting the Phones for Change initiative to provide phones and financial courses to at-risk youth.
  • RE*Generation phones
    Partnering with Samsung to launch limited edition RE*Generation phones.

OUR IMPACT.

We are proud of the successes we’ve achieved through our work with RE*Generation. Some of these achievements include:

  • As of early 2013, RE*Generation has raised more than $2.5 million.
  • Sold-out RE*Generation concerts with artists like Arkells at the Virgin Mobile Corona Theatre in 2012 and Mother Mother at Lee’s Palace in 2010.
  • By partnering with Samsung Hope For Children, more than $900,000 has been raised from the sale of four RE*Generation phones to support programs like the Broadway Youth Resource Centre’s Resource Room and the Project Limelight Society Theatre program.
  • $200,000 raised for at-risk youth programs from Change For A Dollar.

MUSIC FOR GOOD.

By teaming up with awesome rockstars, Virgin Mobile kicks off the RE*Generation Benefit Concert Series, where proceeds from each show are donated to a local non-profit that assists at-risk and homeless youth.