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Virgin Mobile Canada and Virgin Unite joined forces to create Virgin Mobile RE*Generation to support at-risk and homeless youth.
This movement raises awareness about how Canadians can help at-risk and homeless youth. It is committed to creating new opportunities and support for at-risk and homeless youth across the country to help youth emerge out of the cycle of homelessness.
youth without a job and not in school;
are homeless and living in emergency shelters, with many more staying with friends or living outside;
up to 6,000
are on the streets on any given night.
Once in the cycle of homelessness, inadequate income and employment are the key factors that prevent youth from being able to afford decent, stable accommodations and pay for life necessities
Here's how you can support Virgin Mobile RE*Generation.
Get the Samsung Galaxy S5 with Virgin Mobile and $15 goes to Virgin Mobile RE*Generation to help youth emerge from homelessness.
By agreeing to add $1 to your phone bill every month, Members can donate to Virgin Mobile RE*Generation and help make a difference. We call it Change for a Dollar. Here’s how to add:
Making a difference is as easy as sending a text. Text REGEN to 30333 to donate $5 to Virgin Mobile RE*Generation.
We are proud of the successes we’ve achieved through our work with Virgin Mobile RE*Generation and getting Members and Canadians involved in making a big change.
Together, Virgin Mobile RE*Generation has raised more than $2.5 million for programs and opportunities impacting at-risk and homeless youth.
The RE*Generation Benefit Concerts Series
Hosting benefit concerts with popular music artists where proceeds are donated to non-profit partners. Past artists include Serena Ryder, Lady Gaga, Arkells, Mother Mother and Bedouin Soundclash. More than $80,000 has been raised.
Partnering with Samsung Hope For Children to launch limited edition RE*Generation phones. More than $1 million has been raised.
Change For A Dollar
Members have raised $320,000 for at-risk youth programs by adding $1 to their monthly phone bill.
Mentoring & Inspiration Programs
We’ve connected youth with artists including Serena Ryder, Lady Gaga and Mother Mother to share stories and inspire. Partnering with with Eva's Initiatives we’ve connected youth with peer mentors or adult role models through skill-based projects such as event planning, gardening, and cooking.
Phones For Change
We worked with Broadway Youth Resource Centre in Vancouver to provide at-risk youth with zero-rated phones and budget management workshops to learn how to escape the cycle of phone debt. Youth have used the phones to find jobs and stay connected to needed services that make a difference.