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MEDIA RELEASE ARCHIVES

To see what Virgin Mobile's been getting up to lately, check out the media releases below. If you're a media pro and need to get in touch with us, give our Press Team a shout at 416-607-8412.

Virgin Mobile Presents Squamish Valley Music Festival Adds New Artists to Jam Packed Lineup & Opens Two New Campgrounds to Accommodate Demand


VANCOUVER (BC) May 2, 2014

The hottest event of the summer just got hotter! Virgin Mobile Presents Squamish Valley Music Festival has added to its already stellar lineup of artists set to take the stage from August 8-10, 2014 in Squamish, BC. Full lineup below.

New artists joining the Festival include:
NAS (performing Illmatic)                                    The Temper Trap
Chvrches                                                                     Phantogram
tUnE-yArDs                                                                James Vincent McMorrow                  
Magic!                                                                          Wildlife
Reuben And The Dark                                          

“These new artist additions represent a continuation of our grand vision for the Festival and its programming, showcasing all contemporary genres of music,” says Erik Hoffman, Senior Vice President of Talent for Live Nation Canada. “This will be an unprecedented festival experience and music sampling from around the globe and our own backyard.”

New for 2014: Campers’ Kickoff takes place on Thursday, August 7 and will feature exclusive performances for all weekend pass holders.

Artists scheduled to perform at Campers’ Kickoff include:
A Tribe Called Red                                                   Herobust
Kastle                                                                       The Matinee
The Strumbellas                                                       Sleepy Tom

With the first two campgrounds, Diamond and Circle, completely sold out, the Festival has added two new campgrounds for festivalgoers. Guests looking to secure camping are encouraged to reserve their spot in the new Triangle and Square Campgrounds quickly.

“The camping experience is a highlight of the Festival for a lot of our guests,” says Paul Runnals, Executive Director of the Festival and Vice President of brand.LIVE. “Last year we welcomed 7,500 campers and this year we anticipate over 14,000 guests will stay on designated Festival campgrounds. As our camping capacity has increased, we’ve worked really hard to ensure that our campgrounds will be safe and enjoyable for all involved.”

All campgrounds have been developed in consultation with the District of Squamish, Vancouver Coastal Health, RCMP and Fire Department officials. Each campground will be fully secured with an 8-foot fence and will have 24-hour security, medical and operational staff. The campgrounds are being managed by MCI Group, a major worldwide destination management company. 

“We have designed a fun, safe experience for everyone camping within our designated Festival campgrounds. We encourage guests who are camping to take advantage of these managed sites and support our ongoing efforts to help the District of Squamish maintain the natural beauty of the community,” says Runnals.

The Triangle Campground will be located at Squamish Elementary School and will feature over 1,000 sites. Shuttle services will be available to move guests from parking lots to the campground and from the campground to the Festival. There is also a designated pedestrian route to the festival with lighting, security, pedestrian wayfinding and traffic control staff.

The Square Campground is the Festival’s quiet family campground and will be located at Mamquam Elementary. This quiet campground will have shuttle service available to the festival site. Convenient parking is available immediately adjacent to the Square Campground, and is for sale via www.ticketmaster.ca for $25 plus service fees when guests purchase a Square campsite.

Sites in either Triangle or Square Campgrounds can be reserved through www.ticketmaster.ca when purchasing weekend passes. Guests who have already purchased weekend passes but have not reserved camping can request a site on the Virgin Mobile Presents Squamish Valley Music Festival website: www.squamishfestival.com/add-camping-parking/add-passes. Camping is not available for single day passes at this time.

The 2014 Virgin Mobile Presents Squamish Valley Music Festival will take place at the Logger Sports Grounds and Centennial Fields in Squamish, British Columbia, August 8, 9 & 10, 2014 and will feature over 70 performers, including:

Friday, August 8

Saturday, August 9

Sunday, August 10

Bruno Mars                                                                                                                                
Foster the People                                                                                                      
NAS (performing Illmatic)                                                                                        
Serena Ryder                                                                                                
Lykke Li                                                                                                                        
Boys Noize
The Head and the Heart                                                                             
Walk Off The Earth                                                                                                   
Mayer Hawthorne                                                  
The Zolas                                                                                                                  
July Talk                                                           
Head of the Herd                                            
Felix Cartal                                                      
Anna Lunoe
Louise Burns
The Courtneys                                                                                                            
Cityreal                                                                                                                   

Arcade Fire                                                                    
The Roots                                                                      
Broken Bells                                                   
Sam Roberts Band                                                        
Tokyo Police Club                                                         
Chvrches
Gramatik    
Kevin Drew                                                      
Hollerado
Skream
James Vincent McMorrow                                         
Black Joe Lewis                               
Austra                                                              
Ryan Hemsworth
Wildlife                                                                           
The Oceanographers
Rykka  
Aidan Knight                                                   
Slam Dunk                                                                       
We Are The City                                                                                            
Breach 

EMINEM
Arctic Monkeys
Thievery Corporation
The Temper Trap
Atmosphere
Phantogram
John Digweed
Pete Tong
Jamie Jones
Lord Huron
Danny Brown
tUnE-yArDs
Mounties
Magic!
Reuben And The Dark
Cyril Hahn
Topless
Good For Grapes
Zerbin
Hannah Epperson

For more information, please visit: www.SquamishFestival.com. Find us on Twitter @squamishfest #vmsquamish & Facebook.

Media Inquiries:
Laura Ballance                                                                                   Rebecca Peters
LBMG                                                                                                   LBMG
Media Relations                                                                               Media Relations
604.637.6646 (direct)                                                                      604.637.6649 (direct)
604.771.5176 (cell)                                                                           604.762.2098 (cell)
Laura@LBMG.ca                                                                              Rebecca@LBMG.ca


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