Media releases

Coming Soon... Virgin Mobile Canada Gets Ready To Get Super-Powered!

Hot new line-up of phones for hot new network to be fully revealed in February pre-register to be one of the first to get the goods

TORONTO (ONTARIO) January 20, 2010

The countdown is underway! Very soon, Canadians will be able to connect some of the hottest phones on the planet to the new super speedy and massive HSPA network with the company that offers the best customer experience in the industry. To make sure people don’t miss the upcoming announcements, Virgin Mobile has unveiled the opportunity for Canadians to get pumped up and pre-register at virginmobile.ca.

“This is very exciting news for Virgin Mobile and for Canadians. We’ve come a long way since launch in 2005,” said Sir Richard Branson, Chairman of the Virgin Group. “Virgin Mobile has been recognized time and time again for its brilliant customer experience and for always putting Canadians first. Now we’re getting ready to power up our services on an incredible new network featuring some of the world’s most coveted, loved and high-tech phones. Best of all, you will be able to get truly global mobile and take your Virgin Mobile to more than 200 countries with you – so you’re always just a call or text away from home!”

Virgin Mobile today confirmed that the coming month would see the arrival of a hotly buzzed-about and adored touch-screen phone, as well as the new BlackBerry® Bold™ 9700 on its monthly billing plans (postpaid services). The company also confirmed that it would be unveiling tons of other new phones and products throughout the year that would blow consumers minds, establishing Virgin Mobile as the top alternative to the other big networks. One of the highlights is a group of mobile Internet products that will make it easy and fast to plug into the web from anywhere, anytime. Virgin Mobile confirmed that all the goodies will initially be rolled out into their 120 branded stores nationally and will also be available at Virgin Mobile’s newest retail partner, The Source.

“With a brand new network choice for Canadians, a hot new line-up and exciting new services, Virgin Mobile is set to really shake things up,” said Robert Blumenthal, President, Virgin Mobile Canada. “We’ve raised the bar with our groundbreaking customer experience and now we’re getting ready bring our monthly billing plans and phones to the next level. Keep your eyes peeled for more news from Virgin Mobile Canada – next month will be a big one. It’s time for Canadians to make the move to the brand that gives you all you want and more; with the best phones, the best network and the best service!”

Be In The Know…

Can’t wait to hear the news? Virgin Mobile customers and fans can pre-register at www.virginmobile.ca to be one of the first to get all the details on how to get their hands on the latest and greatest phones. Plus, the first 100 pre-registered people who activate a new phone get two tickets to the summer’s hottest music event, Virgin Festival 2010!

About Virgin Mobile Canada

The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile “Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row” and it has ranked Virgin Mobile “Highest in Customer Satisfaction With Postpaid Wireless Service” . 91% of customers would also recommend Virgin Mobile to a friend.

Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

For more information, please contact:

Kayla Rochkin, Hill & Knowlton Canada 1-416-413-4767 Kayla.rochkin@hillandknowlton.ca

Erica Faltous, Virgin Mobile Canada 1-416-607-8412 / 1-416-400-0171 erica.faltous@virginmobile.ca